Facial biometrics is able to provide data about your customers: recognize gender and age, count unique visitors, and register visiting frequency. Linking individual customer profiles to a digital facial database opens up the best opportunities in personalized marketing.
OPTIMIZE YOUR BUSINESS WITH FINDFACE
Use FindFace Security to form advanced client analytics considering gender, age, uniqueness, date and time of visit. Divide employees and visitors using separate monitoring lists, get reports on repeated visits and count conversions.
Using FindFace, create a VIP client monitoring list to receive timely notifications when they enter the store. A salesperson can immediately inform the client about new arrivals and items according to the preferences while promoting high-margin products.
Knowing your audience leads to enhanced marketing performance. Collect and analyze statistical data to develop personalized offers. Show custom offers on a digital screen in the POS area or inform a salesperson via text message.
Locate customers who have expressed interest in a particular product or service and personalize offers via text messages, emails, and/or targeted content on public screens. Offer associated items and services that match the client’s preferences.
Use the client’s current location to link your offers to a particular store. For instance, when you know that the client is inside the shopping mall, send a customized offer through a push notification.
Know your clients, offer them items from their favorite brands, add to initial orders, and announce new items. The higher the order amount, the faster you’ll achieve complete ROI and the more apparent the impact of a personalized approach will be.
In the entertainment industry, advanced analytics helps develop relevant offers based on previous visits. It stimulates pre-orders in cinemas and increases the average spend in a café/restaurant chain.
Shopping malls and business centers
The lessor’s income directly depends on the foot traffic in a particular retail store. The facial recognition system’s integration with MS Excel helps build heat maps for accurate statistics. Identify your foot traffic peaks and reflect this information in your leasing policy.
Facial recognition accuracy
FindFace accurately recognizes 99% of faces, even in poor-quality videos and photos.
Receive accurate attendance estimates
Count only unique visitors with FindFace. Gain trusted data on your clients. No more statistical errors due to employees or children running loose.
Obtain accurate gender and age detection
Enrich the knowledge of your target audience to increase profits. FindFace offers very high accuracy in gender and age recognition: 97% and 95%, respectively.
The technology has proven its efficiency on facial databases with a billion entries. A search on a database with half a billion entries is performed in just 0.3 seconds.
The original 2D liveness detection technology can distinguish between a living human from a still or video image captured on film.