Facial biometrics is able to provide data about your customers: recognize gender and age, count unique visitors, and register visiting frequency. Linking individual customer profiles to a facial database opens up new horizons in personalized marketing.
OPTIMIZE YOUR BUSINESS WITH FINDFACE
Use FindFace to perform advanced customer analytics: gender, age, date and time of visit. Differentiate employees from customers with a dedicated monitoring list, take into account visiting families, and calculate conversion rates.
Using FindFace, create a VIP client monitoring list to receive timely notifications when any enter the store. A salesperson can immediately inform the client about new arrivals and favorite items while promoting high-margin products.
Knowing your audience leads to more efficient conversion. Collect and analyze statistical data to develop a personalized offering. Show custom offerings on a display screen in the POS area or inform a salesperson via text message.
Locate customers who have expressed interest in a particular product or service and personalize offerings via text messages, emails, and/or targeted content on public screens. Offer associated items and services that match the client’s preferences.
Use the client’s current location to link your offerings to a particular store. For instance, when you know that the client is inside the shopping mall, send a customized offering through a push notification.
Know your clients, offer them items from their favorite brands, add to initial orders, and announce new items. The higher the order amount, the faster you’ll achieve complete ROI and the more apparent the impact of a personalized approach will be.
In the entertainment industry, advanced analytics helps develop relevant offerings based on previous visits. It stimulates pre-orders in cinemas and increases the average spend in a café/restaurant chain.
Shopping malls and business centers
The lessor’s income directly depends on the foot traffic in a particular retail store. Facial recognition system’s integration with MS Excel helps build heat maps. Identify your foot traffic peaks and reflect these in your leasing policy.